The Elder Scrolls Online Gets Premier Advertising For E3 2012

Every year E3 hits us like a bus. There's no equivalent of the Olympic Torch, and there certainly isn't a gun shot—this is California we're talking about—but there is one recurring theme that tells us that the games are about to begin: giant advertisements.

The Figueroa Hotel has been known for selling itself to become a massive gaming banner during E3 every year. Currently, workers are finishing up the paint job for this year's edition, and to our surprise it's The Elder Scrolls Online that stretches for over a dozen floors above the major streets of downtown Los Angeles.

Bethesda's VP of Public Relations and Marketing posted a photo of the progress so far, and it looks very similar to the one from last year which showed Dragonborn from The Elder Scrolls IV: Skyrim in full armored glory. The difference this time around is that there are three cool characters which consist of a female archer, male warrior, and a male thief See the giant advertisement below.