More Reviews
REVIEWS Slender: The Arrival Review
Few games can offer genuine scares in the horror genre. Can Slender: The Arrival prove otherwise and it can offer more?

Pillars of Eternity Review
Obsidian Entertainment creates a retro Infinity Engine RPG funded by Kickstarter. Is it as good as previous Infinity Engine games, or does the novelty quickly wear off?
More Previews
PREVIEWS Dirty Bomb Preview
Looking for a more competitive, challenging online FPS multiplayer game? Splash Damage is introducing just that by dropping a Dirty Bomb on the free-to-play game market.

LATEST FEATURES 6 Helpful Tips for Pillars of Eternity
Simply put, Pillars of Eternity can become maddening if players aren't careful.

Top 10 Active Video Game Kickstarter Campaigns
There are lots of indie projects going on right now, so we did the dirty work for you and found the best.
MOST POPULAR FEATURES Top 50 Pokémon of All Time
Can you believe there are now six generations of Pokémon? Six!! That's a crazy amount of different creatures to collect. But which are the cream of the crop? Don't worry, Magikarp isn't actually one of them.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP shandog137
The perils of the Hype Train…
By shandog137
Posted on 03/09/15
The recent release of Evolve and The Order 1886 really got me to thinking about the disparity between the perspective of sales-driven publishers and the quality-driven purchases of consumers. The “Hype Train” is nothing new, but the way it is utilized has been creating far more...

GAMING NEWS

Ubisoft CEO Blames Long Console Generation For Lack Of New IPs

Posted on Monday, July 23 @ 07:44:17 Eastern by


Echoing a recent quote from a Square Enix technology director, Ubisoft CEO Yves Guillemot has said in an interveiw with Gamasutra, that the entire industry has been "penalized" by such a long console generation. He also added that the lengthy generation is also to blame for the lack of new IPs:
What we missed was a new console every five years. We have been penalized by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity.

It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation,our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.

At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult.
I can't disagree. While many consumers are very happy with their current consoles and aren't yet ready to drop cash on pricey new systems, the longer the new generation takes, the more of the same we'll get, and the more other emerging platforms will eat up market share that may be impossible to reclaim. Read more about the negative implications of a long console lifecycle, here.
Tags:   ubisoft
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution