Ubisoft Only Interested In Creating Franchises With Its IP
Posted on Monday, July 15 @ 10:15:00 PST by Alex_Osborn
Ubisoft apparently isn't in the business of making games that can't be turned into franchises. As such, gamers can expect a Watch Dogs 2, 3, and 4.
In an interview with The A List Daily, Ubisoft senior VP of sales and marketing, Tony Key, explained why the publisher has no interest in making standalone experiences. When asked whether or not we'll see future entries of Watch Dogs, Key replied, "Absolutely. That's what all our games are about; we won't even start if we don't think we can build a franchise out of it. There's no more fire and forget - it's too expensive."
Key then went on to add:
We feel like we're in a really good place with Watch Dogs, but until we're the biggest game of the year we're not going to be satisfied.How do you feel about Ubisoft's franchise-heavy approach? Is it the only viable way for such a large company to operate now that games are growing more and more expensive to make? Let us know in the comments below.
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