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Home News Valve Replies To EA's Attack On Steam Sales

GAMING NEWS

Valve Replies To EA's Attack On Steam Sales

Posted on Wednesday, July 11 @ 12:29:43 Eastern by Jonathan_Leack

Do you enjoy getting games for a good price? Well, EA doesn't want you to. Thankfully, Valve has your back.

You might remember earlier in the month when EA's David DeMartini, head of the company's Origin department, attacked Valve for offering game sales that sometimes go as high as 75% off. He went as far as to say that the deals are so good that they "cheapen intellectual property", and that they weaken initial sales by rewarding gamers for waiting for major discounts.

Well, Valve's business development chief Jason Holtman certainly doesn't agree and defended the company while speaking to Eurogamer. He opened by refuting the comment on lessening the value of games.

We do it with our own games. If we thought having a 75 per cent sale on Portal 2 would cheapen Portal 2, we wouldn't do it. We know there are all kinds of ways customers consume things, get value, come back, build franchises. We think lots of those things strengthen it.

Check. All that's left is for him to counter the comment about damaging launch month sales.

 ...if all that were true, nobody would ever pre-purchase a game ever on Steam, ever again. You just wouldn't. You would in the back of your mind be like, okay, in six months to a year, maybe it'll be 50 per cent off on a day or a weekend or during one of our seasonal promotions. Probably true. But our pre-orders are bigger than they used to be. 

Checkmate.

The biggest thing that DeMartini fails to consider is that video game sales are down as the industry is in decline. Games are priced at $60 and during hard economic times paying full price for a game that came out months ago isn't very appealing. The big choice is whether we want to pay full price to experience the game at launch and be playing it when it's the hot topic in town, or wait a few months and pay a fair price.

Remember, Steam Summer Sale 2012 is almost here. It'll be the perfect time to let Origin know who's boss. We have a list of leaked bundles and games which will be on sale, so be sure to check it out.
Tags:   valve, steam, origin, EA


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Comments
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Jul 11th, 2012 at 1:04 pm
    I love you Steam.
    0 1
  • wildmario
    wildmario
    Joined: Jan 2007
    Posted: Jul 11th, 2012 at 1:47 pm
    Translation from EA: "Waaah! Our crap isn't selling so good! It has to be Valve's fault!"
    0 0
  • cheesegod99
    cheesegod99
    Joined: Jun 2007
    Posted: Jul 11th, 2012 at 7:36 pm
    Essentially. "Uh, we can't possibly match those prices. Make people think saving money is evil, quick!"
    0 0
  • wildmario
    wildmario
    Joined: Jan 2007
    Posted: Jul 11th, 2012 at 9:30 pm
    Hell, this is the same fallacy people use to bash Nintendo. "OMG! Nintendo actually makes profits off of their consoles? They are OBVIOUSLY greedy!:
    0 0
  • De-Ting
    De-Ting
    Joined: Nov 2006
    Posted: Jul 11th, 2012 at 3:31 pm
    The world would be a better place if everyone realized that lower prices means more people are likely to buy your product. Valve must think this, too.
    0 0
  • Doc_Holliday
    Doc_Holliday
    Joined: Nov 2005
    Posted: Jul 11th, 2012 at 6:27 pm
    Steam and Valve are the last bastion of sanity in an industry that can't wait to take every penny they can.
    0 0
  • elmoreoocyte
    elmoreoocyte
    Joined: Apr 2012
    Posted: Jul 11th, 2012 at 7:16 pm
    I still have a disdain for having to install Steam to play certain games. I will say though that I love the occasional Steam sale that puts a good game within my reach.

    Also, fvck EA.
    0 0
  • Toddy
    Toddy
    Joined: Sep 2011
    Posted: Jul 12th, 2012 at 5:42 am
    Despite David DeMartini saying that deep discount sales cheapen IP's, guess what Origin did just 12 days later?

    From 18/06/12:
    "Dragon Age: Origins is available for £5. That’s discounted from £40
    0 0
  • Toddy
    Toddy
    Joined: Sep 2011
    Posted: Jul 12th, 2012 at 5:43 am
    Spore is 75% off, as is Darksiders, Need For Speed: Hot Pursuit, and Battlefied: Bad Company 2. 66% savings can be found on Alice: Madness Returns and Darkspore, while Dead Space 2, Shank, Battlefield Bad Company 2 Vietnam, Mirror’s Edge, The Saboteur, Gotham City Imposters, Gatling Gears, and Batman: Arkham Asylum are all half price.

    That’s half the price of their current Origin prices, of course. Not half the price of their original prices. In fact, most of those games are now available for 87.5% off their original launch price. That’s an awful lot of intellectual property EA are cheapening"
    0 0
  • Toddy
    Toddy
    Joined: Sep 2011
    Posted: Jul 12th, 2012 at 5:42 am
    Despite David DeMartini saying that deep discount sales cheapen IP's, guess what Origin did just 12 days later?

    From 18/06/12:
    "Dragon Age: Origins is available for £5. That’s discounted from £40
    0 0

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