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Home News Vivendi Struggling To Sell Activision Blizzard

GAMING NEWS

Vivendi Struggling To Sell Activision Blizzard

Posted on Friday, July 13 @ 18:25:11 Eastern by

Vivendi, according to Bloomberg, is not finding much success in selling its $8.27 billion majority stake in Activision Blizzard Inc.

Microsoft, Take-Two, and Disney have been courted but none of them are pursuing bids. Other media companies like Vivendi also see Activision Blizzard as much of a "non-core asset" as they do.

While taking control of the Call of Duty, World of Warcraft, Starcraft, and Diablo III would be an incredible power play by Microsoft, they would have to consider the loss of CoD sales to Nintendo and Sony. Of course, that would convince many Sony and Nintendo users to purchase an Xbox console, giving Microsoft a leg up in the next generation.

A part of the trouble is that Vivendi is looking for a cash sale, which has stifled potential deals with China's Tencent and Japan's Nexon. The last cast scenario for Vivendi would be to sell its shares openly on the market, in an effort to lessen its €12.5 billion debt by March.

[Source]
Related Games:   Call of Duty: Black Ops 2, Diablo III, StarCraft II: Wings of Liberty, World of Warcraft
Tags:   Diablo III, Activision Blizzard, Activision, Vivendi


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Comments
  • Lien
    Lien
    Joined: Feb 2008
    Posted: Jul 13th, 2012 at 6:51 pm
    ...if the chinese own blizzard... the gold farmers will win
    0 0
  • LinksOcarina
    LinksOcarina
    Joined: Nov 2005
    Posted: Jul 13th, 2012 at 6:51 pm
    No one is going to buy them, because no one can afford them. Simple as that, really.
    0 0
  • moretokes
    moretokes
    Joined: Apr 2011
    Posted: Jul 13th, 2012 at 7:23 pm
    Just a hypothetical imagine ea bought them. They would own that majority of most video games that will be getting published in the future. This idea depresses me
    1 0
  • LawnGnome
    LawnGnome
    Joined: Apr 2007
    Posted: Jul 13th, 2012 at 7:33 pm
    Methinks Microsoft will just wait for the shares to go up and then buy them at a discount.
    0 0
  • Bras
    Bras
    Joined: Jul 2008
    Posted: Jul 13th, 2012 at 7:39 pm
    How the hell do you get to owe €12 500 000 000!?
    0 0
  • LawnGnome
    LawnGnome
    Joined: Apr 2007
    Posted: Jul 13th, 2012 at 8:12 pm
    They basically went on a buying spree in the 90s and early 00s, massively over-expanded, and ran a lot of their assets that they invested in while at their heights into the ground (NBC).
    0 0
  • moretokes
    moretokes
    Joined: Apr 2011
    Posted: Jul 13th, 2012 at 8:18 pm
    Reply to bras
    Drugs
    0 0
  • Ranim
    Ranim
    Joined: Nov 2005
    Posted: Jul 14th, 2012 at 1:07 am
    Enter Apple!
    0 0
  • sandineyes
    sandineyes
    Joined: May 2008
    Posted: Jul 14th, 2012 at 5:36 pm
    I've always said that Blizzard is the Apple of video games: always first to charge more money, never lowers prices, and has an image of producing premium quality products.
    0 0
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Jul 14th, 2012 at 7:31 pm
    Even the most successful potential buyers cant really just send off 8 and a quarter billion in cash. Anyone who buys them has to deal with attempting to keep WoW getting new players and keeping current ones and doing something with Diablo 3. Not to mention trying something new and innovative with the CoD series.
    0 0

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