Watch Dogs To Be Ubisoft's Next Big Brand

We've had it about every four years, with Splinter Cell, then Assassin's Creed, those big new brands, and Ubisoft want us to continue doing that.

We love our brands now, and making these awesome sequels, but you need to bring something new to the table every once in a while, to surprise the player and push the envelope.

So we're grabbing this chance to be considered as a brand already before we ship our first game, and to get that amount of support behind us is awesome.