Watch Dogs To Be Ubisoft's Next Big Brand
Posted on Friday, July 20 @ 14:37:03 PST by Anthony Severino
It seems the execs at Ubisoft were just as taken by Watch_Dogs as the gaming press and spectating public were at E3. So much so, Ubisoft is planning to make Watch_Dogs their next big brand, alongside Assassin's Creed and Splinter Cell.
The game's producer, Dominic Guay, told OXM in a recent interview, "as soon as we started showing our results to upper management they were like 'this is our next big brand'," Guay added:
Ubisoft will look to build a franchise around Watch_Dogs much like they did with Assassin's Creed this generation, which in a sense, adds more credence to Watch_Dogs being a next-generation game. Why build a new IP and brand just to launch only one game in this generation of consoles, when a new console generation is right around the corner?
Either way, Ubisoft will use Watch_Dogs and their other outstanding brands to continue their recent sales growth.
For more on the game, check out our Watch_Dogs preview from E3.
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