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GAMING NEWS

Zynga Estimates Its Own Worth with Expensive Stock Offering

Posted on Friday, July 1 @ 09:50:42 Eastern by

I don't have a Facebook. Last year, when everyone seemed to be in a huge tussle over Farmville, I didn't know what to think. Honestly, I've never played a Zynga game and I don't plan to anytime soon. So I've got to ask: Is the company worth a BILLION dollars?

Zynga filed with the Securities and Exchange Commission to take itself public and hopefully sell enough shares at a cost totaling $1 billion. While the SEC has final say over how much stocks should initially be valued at, I wouldn't be surprised if the number lands somewhere near that value.

The notice to the SEC states that the company's stock offering revolves around building capital, marketing, and making more games. An open letter to potential investors states:

With this offering we are inviting you to join our mission. Invest with us because you believe in the potential for the world to play together. Evaluate us by how many of your friends and family play our games. Before you invest, we hope you will play our games. And, if you're prat of the hundreds of millions who have already played our games, thank you. You're part of the future.

While I can't perceive the importance of Zynga in the gaming marketplace, I assume that an offering this expensive means they're using every ounce of weight they've got.
Tags:   zynga, facebook


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Comments
  • Klandathu
    Klandathu

    Joined: Apr 2008
    Posted: Jul 1st, 2011 at 10:26 am
    I don't like the games at all, but if I were ever going to buy stock in a company it would be something like this one. Whether it's Myspace, Facebook, or whatever comes next, Zynga seems to be the type of company that will be able to evolve and change with the trends of this time and will probably have a place for the people it's marketed towards for quite some time to come. I don't know if they're doing it yet, but give it time and they'll be developing apps for your iPad/phone and Droid before you know it if they're not already.
  • sliverstorm
    sliverstorm

    Joined: Jun 2007
    Posted: Jul 1st, 2011 at 12:56 pm
    In speaking of evolving and changing with the trends of time, MySpace was sold on Wednesday for $35 million dollars by News Corp. Six years ago, News Corp. paid $580 million to purchase that same company. Four years ago, that same company was estimated to be worth $12 billion.

    Not that I disagree with your sentiment on the whole, but MySpace got its toes caught underneath the Facebook steamroller and could do nothing but watch in horror as the life was literally crushed out of it. As far as companies that can adjust with the times go, it is a great example of what not to do.
  • danielrbischoff
    danielrbischoff

    Joined: Nov 2009
    Posted: Jul 1st, 2011 at 1:12 pm
    And now Google+ is here. There's no keeping up with everyone. Zynga's big weakness is their reliance on social platforms and if they ever piss one of them off then their revenue goes in the tank.
  • Klandathu
    Klandathu

    Joined: Apr 2008
    Posted: Jul 1st, 2011 at 4:24 pm
    It went for $35 million? Is that really all? I didn't know that it was even being sold. I knew that Myspace was getting devastated pretty badly by Facebook though, and I'm sure once the next big "thing" hits the same will happen to Facebook too.

    I'm not saying companies like Zynga are going to be around forever, but for the time being it's a good way for investors to make a quick buck considering how well they're doing. Once they can shape and mold their business model to stand on its own two feet and release products independent of social networking, from a financial standpoint they'll be something to contend with later down the line (if they make it that far).

    Of course these are all just my own personal mind spewings; I could (and probably will) be completely wrong.
  • sliverstorm
    sliverstorm

    Joined: Jun 2007
    Posted: Jul 1st, 2011 at 1:13 pm
    In speaking of evolving and changing with the trends of time, MySpace was sold on Wednesday for $35 million dollars by News Corp. Six years ago, News Corp. paid $580 million to purchase that same company. Four years ago, that same company was estimated to be worth $12 billion.

    Not that I disagree with your sentiment on the whole, but MySpace got its toes caught underneath the Facebook steamroller and could do nothing but watch in horror as the life was literally crushed out of it. As far as companies that can adjust with the times go, it is a great example of what not to do.

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