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Ubisoft and Gearbox break into WWII games market with Brothers in Arms, a revolutionary new Military franchise

San Francisco, CA - April 13, 2004 - Ubisoft , one of the world's largest video game publishers, today reinforces its strategy to dominate the war games market by announcing a long-term deal with award-winning developer Gearbox Software to publish a new military franchise: Brothers in Arms(tm) . With its breakthrough squad-based combat mechanism and unprecedented realism, the first game in the series is poised to revolutionize the WWII genre when it ships on consoles and PC starting Holiday 2004.

"The WWII theme is one of the fastest growing segments of the military shooter market and we believe that Brothers in Arms is the ideal title to expand Ubisoft 's new catalog of war games," said Yves Guillemot , CEO and President of Ubisoft . "We were blown away by the immersive and realistic combat we experienced when playing this game and anybody who knows the reputation of Gearbox Software will understand the magnitude of this deal."

Created by Texas-based Gearbox Software , Brothers in Arms is the most realistic and authentic WWII shooter ever. While other WWII games have sugarcoated the war experience, Brothers in Arms is based on a true story and will immerse gamers into the gritty, uncensored and emotionally-charged side of war. The game puts you in the shoes of Sgt. Matt Baker, a D-Day paratrooper squad leader, and asks you to lead the squad as you balance their lives with the success of the mission.  The true stories and historical events you experience on your perilous journey take you through real battlefields meticulously recreated from aerial reconnaissance images, US Army Signal Corps photos and eye-witness accounts of war-torn Normandy . Players of all skill levels can battle their way through this intense experience because of Brothers in Arms innovative and accessible command and control system.  

" Ubisoft 's proven know-how publishing realistic, tactical shooters make an ideal partnership with Gearbox as we create this new franchise," said Randy Pitchford, President of Gearbox Software. "With years of research and game design innovation supporting this title, gamers should be ready for an authentic story, a fresh game play design and the ultimate WWII combat experience."