Ubisoft and Gearbox break into WWII games market with Brothers
in Arms, a revolutionary new Military
San Francisco, CA - April 13, 2004 - Ubisoft , one
of the world's largest video game publishers, today reinforces its
strategy to dominate the war games market by announcing a long-term
deal with award-winning developer Gearbox Software to publish a new
military franchise: Brothers in Arms(tm) .
With its breakthrough squad-based combat mechanism and unprecedented
realism, the first game in the series is poised to revolutionize the
WWII genre when it ships on consoles and PC starting Holiday 2004.
"The WWII theme is one of the fastest growing segments of the military
shooter market and we believe that Brothers in Arms is
the ideal title to expand Ubisoft 's new catalog of war games," said
Yves Guillemot , CEO and President of Ubisoft . "We were blown away
by the immersive and realistic combat we experienced when playing this
game and anybody who knows the reputation of Gearbox Software will
understand the magnitude of this deal."
Created by Texas-based Gearbox Software , Brothers in
Arms is the most realistic and authentic WWII shooter
ever. While other WWII games have sugarcoated the war experience, Brothers
in Arms is based on a true story and will immerse
gamers into the gritty, uncensored and emotionally-charged side
of war. The game puts you in the shoes of Sgt. Matt Baker, a D-Day
paratrooper squad leader, and asks you to lead the squad as you
balance their lives with the success of the mission. The
true stories and historical events you experience on your perilous
journey take you through real battlefields meticulously recreated
from aerial reconnaissance images, US Army Signal Corps photos
and eye-witness accounts of war-torn Normandy . Players of all
skill levels can battle their way through this intense experience
because of Brothers in Arms innovative
and accessible command and control system.
" Ubisoft 's proven know-how publishing realistic, tactical shooters
make an ideal partnership with Gearbox as we create this new franchise," said
Randy Pitchford, President of Gearbox Software. "With years of research
and game design innovation supporting this title, gamers should be
ready for an authentic story, a fresh game play design and the ultimate
WWII combat experience."