EA ANNOUNCES DEF JAM FIGHT FOR NY: THE TAKEOVER
The Officially Licensed Hip-Hop Fighting Videogame to Make its First Appearance on the PSPTM
Chertsey, UK. – January 11, 2006 – Electronic Arts (NASDAQ: ERTS), the world's leading independent videogame publisher, and Def Jam Enterprises, LLC, a media and marketing affiliate of Rush Communications, announced today that Def Jam® Fight For NYTM: The Takeover will ship to retail outlets nationwide this spring on the PSPTM (PlayStation®Portable) system. Def Jam Fight for NY: The Takeover, the prequel to the award-winning Def Jam Vendetta, let's you experience the ultimate hip hop fighting game anywhere you go.
Playing as the hottest artists and celebrities in Hip Hop including Busta Rhymes, Carmen Electra, Lil' Kim, Ludacris, Method Man, Redman, Snoop Dogg, and Xzibit, you'll be able to unravel the events that lead to Def Jam Vendetta and find out how D-Mob got to rule NYC. Featuring new fighting moves and new venues, where players can gain respect by winning fights and rising among the ranks of the crew. Players can create their own fighter with gear from Def Jam University, Phat Farm, Brand Jordan, Ecko Unlimited, Enyce, Rocawear, Sean John, State Property, Reebok, and more. For the first time ever players can battle in 1-on-1 death matches using PSP's wireless functionality.
"We are excited to continue our strong relationship with Def Jam and bring this critically acclaimed franchise to the PSP for the first time ever," said Craig Rechenmacher, Senior Director of Marketing for EA. "The exclusive new fighting moves, new gameplay content and original story mode bring a completely fresh Def Jam experience to the handheld."
"Def Jam Interactive's first PSP title has proven to be an exciting and entertaining product. Again, EA has developed an unparalleled title and we are confident that Def Jam Fight For NY: The Takeover will go far beyond everyone's expectations." said Lauren Wirtzer, VP of Marketing for Def Jam Enterprises.