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FEATURED VOXPOP oblivion437     In all the talk of graphical downgrades no one seems much preoccupied with 'why?'.  Why build something and then proceed to tear it down, piece by piece, in the hope that ever more diminished expectations about the final product won't be severe enough to...

LEGO Hero Factory Screenshots



In a first for the LEGO Group, all toys in the new Hero Factory 2012 range contain a chest plate with a unique code stamped on it. Children can use these one-time codes to unlock game points, which they can then spend on upgrading and customising their heroes online. The game and its codes also form the focus of the 2012 advertising campaign for Hero Factory, making this a cross-media project spanning TV, print, online and mobile.
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