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MY PET SHOP OPENS ITS DOORS TODAY FOR KIDS WHO LOVE ANIMALS  

Cute and Fun Game from TAITO Brings Over 40 Virtual Pets to Nintendo DS

LOS ANGELES (March 10, 2009) •TAITO Corporation (TAITO…), a wholly-owned subsidiary of Square Enix Holdings Co., Ltd., announced today that it has shipped My Pet Shop™ for Nintendo DS™ to retailers across North America. This adorable simulation game is easy to play for children of all ages and perfect for kids who love animals.

With over 40 different types of animals, My Pet Shop offers a wide range of pets for kids to play with. From popular dog and cat breeds like pugs, golden retrievers and Russian blues, to animals from the wild such as pandas and penguins, players are sure to come across some of their favorite creatures. While the game is fun and easy to follow, it also teaches children to be organized, responsible and caring as they help run a pet store and learn to take care of animals.

Kids will get to experience all the joys of pet ownership as they feed, groom and teach tricks to animals using the intuitive stylus and Touch Screen functionality. My Pet Shop also includes fun mini-games and a wireless mode that lets players connect with friends and exchange pets, adding to the fun of portable pets.

STORY

You have just moved from the hustle and bustle of the big city to Green Town, a quiet town filled with nature. Help your mom run her pet shop and learn to take care of all kinds of animals as you become friends with the other kids in town. But beware, as you search for animals on the outskirts of town, watch out for bees waiting to sting and snakes waiting to bite!

FEATURES

• Catch over 40 different animals, ranging from golden retrievers and calico cats to pandas and penguins. There may even be some rare breeds with different patterns and coloring hiding in the forest!
• Care for and interact with your pets using the simple, user-friendly stylus and Touch Screen functionality to strengthen your bond with them
• Collect items and save your allowance to shop in town and buy cute outfits for your pets
• Play mini-games like races, obstacle courses and photo contests with your pets to show them off and gain new accessories
• Connect with friends via local wireless connection to trade pets and items

My Pet Shop is rated E (Everyone) by the ESRB. Please visit the Entertainment Software Rating Board website at www.esrb.com for more information about ratings. My Pet Shop will be available at North American retailers for the suggested retail price of $29.99 (USD). The official website can be found at http://na.square-enix.com/mypetshop/.