GOG, the digital distribution platform run by CD Projekt, is ending its Fair Pricing Package program. The program previously saw GOG absorb the cost of regional pricing differences by offering consumers GOG Wallet funds to compensate for price differences by region. The GOG Fair Pricing Package program is said to now be unsustainable.
GOG announced the change in policy yesterday with a news post on their site. The program will be discontinued on March 31. GOG’s program would essentially dole out GOG Wallet funds to users who bought games at prices higher than the North American equivalent. According to GOG, the company averaged a 12 percent kickback of the game price, but that number reached as high as 37 percent in some cases.
The program was giving back straight from GOG’s pockets, meaning the company is now no longer able to maintain a profit while supporting Fair Price packaging. The move comes alongside a change to revenue cuts, with developers now receiving a larger cut of game sales revenue. From their announcement:
“Removing FPP is not a decision we make lightly, but by making this change, we will be able to offer better conditions to game creators, which—in turn—will allow us to offer you more curated classic games and new releases. All DRM-free.”
Any funds received from the program will be available for 12 months following the last time funds were received. GOG has not detailed the exact changes to revenue cuts, but will likely move to be more competitive with the Epic Games Store.
This change comes a few days after GOG laid off roughly a dozen employees. GOG has been facing financial pressure in the digital distribution space, and sister company CD Projekt Red’s Thronebreaker: The Witcher Tales has been a financial disappointment. CD Projekt Red is currently developing Cyberpunk 2077, which will likely release on Steam as well as GOG.