With AI-generated deepfakes becoming increasingly common across all media, including Hollywood, YouTube, the world’s largest video platform, has developed a solution to detect and take down the use of such likenesses and is extending it to Hollywood as well. The tool was years in the making at YouTube.
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YouTube, the world’s largest video platform, has developed a solution to the increasing amount of deepfake content across the internet. Over the past years, there has been a serious concern about celebrity likeness being manipulated with the use of Artificial Intelligence (AI). There have been several major instances, too, which highlighted just how dangerous the tool can be.
But YouTube has built a solution over the past few years, and now seemingly extended it to Hollywood. Executives at YouTube told The Hollywood Reporter that the tool is now open to anyone who is at high risk of having their likeness abused. Such people include actors, athletes, creators, musicians, and media personalities.
“I would think of it as a foundational layer of responsibility,” Mary Ellen Coe, YouTube’s chief business officer told THR, “We’ve been working on this for quite some time since the genesis of thinking through AI tools and the implications on the platform … frankly, we have not seen the vectors that are even possible, and we are working very closely with talent agencies and third-party management companies to make sure that public figures can actually get ahead of this before something negative happens.”
It has been over a year since YouTube started testing this tool. Since then, the platform has offered it to select celebrities, creators, and politicians. However, it has now opened access to everyone at risk of manipulation by deepfakes.
This tool will work through a simple process. A celebrity, creator, or public figure will be required to upload their likeness into the system. This works even if the person does not have a YouTube profile. The system then scans for potential replicas or deepfakes across its channels. Then it flags anything that serves to do harm to the personality.
Originally reported by Sourav Chakraborty on Mandatory.
