Head of Xbox Phil Spencer has spelled out the core strategy for Xbox One with regard to exclusive content, noting that exclusive third-party deals like Rise of the Tomb Raider won't be happening too often.
Instead, the company wants to focus on building its own internal library of first-party exclusive content. "My strategy is more around our own first-party franchises, and investing in franchises that we own and probably fewer deals for exclusive third-party content," Spencer told Gamecores. "I want to have strong third party relations, but paying for many third-party exclusives isn’t our long term strategy.
"This year, the fact that we're shipping Halo 5, Gears of War, Forza 6, Fable – we can only do that and build the best line-up we've ever seen really on the back of the franchises we own. It’s great to have Tomb Raider as part of our line-up, but investing in first-party, you’ll see more of that at Gamescom next week, is really core to our strategy."
Microsoft will be holding a press conference at the German-based convention tomorrow, where the company plans to show more of Crackdown, Quantum Break, Scalebound, and other exciting first-party titles. What are you most excited to see from the Big M at this year's show?
I don't know about you, but the idea of Microsoft investing more in its internal studios is incredibly exciting to me. Shelling out money to third-parties to keep games off other platforms isn't a strategy I'm particularly fond of, so please keep those first-party games coming, Microsoft!