PlayStation Television Marketing Budget Trumps Xbox

By Alex Osborn

↵

When it comes to television advertisements, Sony is spending more money promoting PlayStation 4 than Microsoft is shelling out in favor of generating excitement for Xbox One. 

According to research firm iSpot, Sony has spent $59 million on television ads for PlayStation between the months of January and May. Meanwhile, within the same five-month window, Microsoft has spent just $34.7 million on TV ads for Xbox.

 

When considering Sony's rather poor financial state, it's a bit surprising to see the company spending so much in marketing. Then again, its gaming division is one of its few successful divisions at the moment, so if Sony's going to spend money anywhere, it makes sense for the company to push PS4 as much as possible.

As for Microsoft, I think it's safe to assume the Big M is saving its marketing dollars for a big push later this year. After all, we've got Halo: The Master Chief Collection, Sunset Overdrive, and Forza Horizon 2 coming this holiday season. Something tells me we'll also get plenty of commercials reminding gamers that Xbox One gets Call of Duty: Advanced Warfare's DLC before PS4 and PC.

Thanks, PlayStation LifeStyle.

Alex Osborn
Alex Osborn

Share article

Upcoming Releases
Everwild
Inspired by the beauty of the natural world around us, Everwild is a brand-new game in development from Rare where unique and unforgettable experiences await in a natural and magical world. Play as an Eternal as you explore and build bonds with the world around you.
Kindred Fates
Kindred Fates is an open world monster battling RPG, and a love letter to the monster battle genre. Our goal is to evolve the genre, and finally bring fans what they've been asking for.
Death Stranding 2: On The Beach
Embark on an inspiring mission of human connection beyond the UCA. Sam — with companions by his side — sets out on a new journey to save humanity from extinction. Join them as they traverse a world beset by otherworldly enemies, obstacles and a haunting question: should we have connected?
Star Citizen
Star Citizen is an upcoming space trading and combat simulator video game for Microsoft Windows. Star Citizen will consist of two main components: first person space combat and trading in a massively multiplayer persistent universe and customizable private servers (known as Star Citizen), and a branching single-player game (known as Squadron 42). The game will also feature VR support.
Reviews
9 REDMAGIC 10 Pro Review
REDMAGIC 10 Pro Review
With a new Snapdragon processor comes a new REDMAGIC 10 Pro phone incorporating it. For those gamers or power users…
Tech
Related
X