What’s Sony Planning for Long Live Play?

Sony kicked off their new Long Live Play campaign a couple of weeks ago, marking the triumphant return of Kevin Butler. But since then, things have been quiet... almost too quiet. It's like they are planning something... something big. 

A video released today confirms our suspicions, Sony has definitely got something up their sleeve. Has KB gone back into hiding? What's with the mystery here? When Sony does something big, the VP of everything awesome is usually behind it.

What exactly does Sony have in store for us? Watch the video, then tell us what you think that might be.