Digital Game Prices = Retail Game Prices
rnFor publishers, the draw of digital distribution is that they don't need to front the cost of creating the plastic case, printing the paper-thin manual and cover with ink, distributing the copy to retailers and consumers, and creating the discs in the first place. So why haven't these cost-cutting measures trickled down to consumers?
rnMost of us know better to purchase a digital game at full price, and we'll either wait for its price to go down or purchase a retail copy because then we can share it with friends, sell it back to pre-owned stores, and display it within our shiny collection. But maybe that's the point.
rnRetailers certainly don't want the digital versions of games to be lower, so in all likelihood there's a hidden deal to make sure that retail versions can at least compete with its digital versions on launch day. Besides, publisher marketing teams love to proclaim just how many copies their games sold during launch day, launch week, and launch month.
rnSo long as there are a few people willing to purchase a full-priced digital download for day-one access, there's little reason for publishers to start at a lower price when they can drop the price or have it go on sale sometime later.