Valentine's Day, Schmalentine's Day. Sega's second annual "Make War, Not Love" campaign doesn't want to see people making kissy faces and huggy-wuggies.
No, they want to see a war, specifically between Total War: Rome II fans and Company of Heroes 2 fans, where the prize will be free DLC for the winning community.
Sega will tally the number of wins that each community in their respective games until February 15 at 18:00GMT/10:00 PST, with both games being available to play for free on Steam. If the Company of Heroes 2 community wins, it will receive free premium skins and commanders, but if the Total War: Rome II community wins, it will get the Black Sea Colonies Culture Pack for free.