In an interview with Famitsu, as translated by Siliconera, Sega CEO and president Naomi Haruki Satomi drops a dose of honesty concerning Sega's performance in the last decade:
We did our best to build a relationship of mutual trust with older fans of Sega, but looking back, there've been some titles that have partially betrayed that [trust] in the past 10 years.
Since Sega's acquisition of Atlus, it has received a welcome kick in the butt:
As far as the Western market goes, we learned a lot from Atlus. If we can make a title with proper quality, I believe there's a good chance for it to do well even in the West for players that like to play Japanese games.
As such, Satomi believes that in order for Sega to turn around, they will need to sacrifice quantity for quality:
I've been talking to the employees about how we should start putting serious consideration into quality from this point on. Especially in North America and Europe, where it's always been more of a focus on schedules, I believe that if we can't maintain quality, it would be better to not release anything at all.
While Satomi thinks that such a high-quality title won't be available by the end of the year, they "will announce something for home console at Tokyo Game Show."
According to a recent statement to Destructoid, Sega believes that the fan reaction so far to this interview is exactly what they wanted:
Seeing our fans across the world respond to our recent interview with Famitsu, lets us know we've made the right first step in acknowledging who we are and where we want to be. Sega is dedicated to bringing you quality gaming experiences and becoming a brand you love and trust again.
