Nintendo sure had a strong month in the UK. The Nintendo Switch keeps doing well for the “Big N,” even in a country where it has been traditionally difficult for Nintendo to perform well on a consistent basis, beating numbers of Microsoft’s Xbox One. Following on from the news that fans went bananas for Donkey Kong Country: Tropical Freeze in Japan, things just keep swinging on up for Nintendo.
The sales figures in the UK for the month ending 26th May make for interesting reading. The Switch has found a place in British hearts and its market share increases each month. The console owned a grand total of 18.1% of the market, a healthy increase over the 12.5% of the previous month (via MCV). In terms of value, the Switch took a hold of 23.8% of the UK games market, over the 21.3% of the Xbox One. Despite this, however, the Switch actually moved fewer units than its Xbox counterpart. How can the Switch have owned a higher percentage of the UK market, I hear you ask? Buying games for the hybrid machine typically will set you back a prettier penny than for rival consoles, so the money made can be greater with fewer sales.