Assassin’s Creed Unity positive review bomb emerges following Notre-Dame donation and game giveaway

An Assassin’s Creed Unity positive review bomb has emerged. It appears to be a result of yesterday’s announcement that Ubisoft would be donating more than $500,00 to the restoration of the Notre-Dame de Paris cathedral and giving away Assassin’s Creed Unity for free on the Uplay Store for a limited period of time. A review bomb following a real-world event isn’t entirely a surprise, but there’s something interesting about the phenomenon this time around—it’s a positive review bomb.

Assassin's Creed Unity positive review bomb

ResetEra reports that the Assassin’s Creed Unity positive review bomb has caused a beneficial spike in recent reviews. 722 reviews at the time of writing shown in the above image have largely been positive. Assassin’s Creed Unity has received a paltry 29 negative reviews in the last four days, a number that pales in comparison to the 488 positive reviews that the game has received. The customer reviews filter was restricted to English-language reviews of people who purchased the game on Steam from March 21,2019–April 5, 2019 with the Review Helpfulness Beta enabled.

The positivity shown by people who purchased the game in the last few days has had a tangible effect on the game’s overall review score. While its long-term score remains Mixed from 17,263 reviews since the game’s release, the recent reviews show the score as Very Positive.

While it’s difficult to directly ascribe motivations for the Assassin’s Creed Unity positive review bomb, I think we can safely make an educated guess for the reason why. Ubisoft recently announced that they would be donating $500,000 to the restoration of the Notre-Dame de Paris cathedral, which was recently ravaged by a fire that is still under investigation. Furthermore, the company elected to make the game available completely for free on the Uplay store alongside heavy discounts on its DLC.

You can still grab Assassin’s Creed Unity for free on the Uplay store until April 25, 2019, at 3:00 AM EST. In the meantime, Ubisoft has asked that people with the means to do so consider donating to the restoration of one of France’s most iconic buildings.