Nintendo Must “Sell More Boxes” For EA To Support Wii U

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Despite the fact that Electronic Arts voiced its support for the Wii U when the console first launched, the publisher is now pulling out, with no plans to bring games to the platform so long as Nintendo's install base is so incredibly small.

“The only thing they can do to fix it is to sell more boxes," EA Labels president Frank Gibeau told Joystiq. "We’re a rational company, we go where the audience is. We publish games where we think we can make a great game and hit a big audience, and make money. That’s why we’re here, that’s why we have an industry."

Speaking to the company's early support for Wii U, Gibeau added, “We shipped four games [for the Wii U]. We shipped Madden, FIFA, Need for Speed and Mass Effect. In fact, the last Need for Speed shipped 60 days ago had a pretty good Metacritic. It was a good game. It wasn’t a schlocky port, we actually put extra effort into getting everything to work. And it’s just not selling because there’s no boxes.”

As such, can you really blame EA for not supporting Nintendo's console going forward? What's the point of spending resources to bring games to the system if no one is going to buy them? Do you think Nintendo will be able to build up a large enough Wii U audience to bring EA back on board? Let us know in the comments below.