Google Stadia’s rocky launch is about to get a whole lot worse. Many of the founding members of the platform will soon run down the trial period that came with their $130 investment. Many see no reason to continue subscribing, taking to forums like Reddit to start a Stadia backlash and point out how slow Google has been with community outreach. Now, in a statement to GameIndustry.biz, Google is putting pressure on its business partners to make Stadia feel exciting.
Their message is a simple one. While Google will continue to promote exclusive content coming to Stadia, they want to leave it up to publishers to make announcements regarding their IP and releases. This implies that many of Stadia’s upcoming titles will not be rereleases but newer titles launching on Google’s service alongside other platforms. The company continued: “There are a lot of reasons for the time of those game announcements — anything from planned promotions or events, title readiness, proximity to first playable demo, shareholder requirements, etc. We continue to work closely with our publishing and developing partners and are here to support them in all areas.”
When will Google Stadia get 4K support?
Some missing features, including 4K support, wireless controller support on PC and additional Android phone support, are all supposedly hitting before the end of March. These were also big points in the Stadia backlash post that initially got the company talking. However, outside of the announcement of Gylt and Metro Exodus to their Stadia Pro subscription in February, Google has not announced any new games or features coming before then. They promise that 120 new games will hit the service in 2020 and that “more than ten” of those would hit in the first half of the year.
As for more exclusives beyond Gylt, Google promises that work continues. “We are excited to share more about some of the exclusive games coming to Stadia soon.” If they want to avoid a further Stadia backlash, they’ll likely need to make a big showing in the near future regarding such titles.