Microsoft has announced that Xbox One will be released in China this September.
The console manufacturer is working with BesTV to make this a reality, as China has strict rules as to what foreign products can be sold in the country.
"BesTV, a subsidiary of Shanghai Media Group and a worldwide leader in home entertainment technology, is the ideal partner to help us bring our vision to life in China," Microsoft exec Yuself Mehdi said. " BesTV has a rich history of delivering innovative entertainment content and an extensive catalog of content to share with future Xbox One owners in China."
Mehdi went on to tout this exciting step forward for the Xbox brand, adding:
The culture of games and entertainment is rapidly growing in China, with nearly half a billion people playing games – roughly a third of the country’s population and more than the entire population of North America. The gaming industry saw massive growth in the last year – generating more than $13 billion in 2013, an increase of 38% in the last year alone. Gamers in China have shown they love gaming – mostly on PC, mobile and online – and game developers in China have been delivering innovative games for years. Creators and gamers alike have eagerly awaited a new generation of entertainment experiences in China.
We’ll be working hard over the coming months, along with our partners, to ensure we delight a new set of Xbox fans in China in September.
It will be interesting to see how well Xbox One does in the region when it launches later this year. One thing's for sure, the console will almost certainly have more success in China than it will in Japan.
