Xbox One Gets Yet Another Price Cut in the UK

Microsoft has once again cut the price of Xbox One for consumers in the United Kingdom, making it just £329.99. 

This puts the console's price just below PlayStation 4, which currently goes for £349.99, making it slightly more appealing in a territory that has historically favored Sony's gaming hardware.

You can head over to Microsoft's online store right now and purchase an Xbox One at its new low price. Better yet, if you want that sleek white Sunset Overdrive bundle that's launching soon, Amazon is offering it at the very same price.

This marks the third price cut for the Big M's new-gen console since it released just ten months ago. Will it be enough to give Xbox One an edge across the pond this holiday season? While it certainly won't hurt, something tells me PS4 is still going to dominate.