The folks over at Microsoft aren't particularly pleased with the reception of Xbox One in Japan. After being on shelves for a good three weeks, console sales have only reached 30,003, a figure that's less than half of what Xbox 360 did during its opening weekend.
Speaking to Famitsu (via Kotaku), Xbox Japan boss Takashi Sensui said:
It's not as though we're satisfied with the current sales state. We hope to continue through taking user feedback and improving [the Xbox One] and offering content that everyone can enjoy. We are also aware that reaching out to let more people know about the Xbox One is vital.
The current console generation has become very long. We hope to lay out a long-term vision and to focus on publicity for our console. Taking the first step was very important, and as for how to permeate the market from here, we hope to continue to do our best.
Do you think Microsoft will be able to turn Xbox One's fortunes around in Japan? Is the Xbox brand doomed forever in the region?