Nintendo’s Investment In the Switch’s Smartphone Integration Is Concerning

Nintendo is selling its upcoming Switch as a modular console. Not only does its controller break apart into three pieces, but the console itself can be separated from its dock.

This modularity introduces complexity in the form of many parts, a quality usually not synonymous with a Nintendo console. Many consumers have been forgiving of its complicated console structure, knowing that it's a requirement to support the hybrid experience it provides. However, that absolution dissipated this morning with news of mandatory smartphone integration with the Switch.

Initially teased during last week's Nintendo Switch presentation, Nintendo's upcoming smartphone integration for the console will play a significant role in its behavior. Speaking to GameSpot, Nintendo president Reggie Fils Aime shared "that's how you'll voice chat, that's how you'll do your matchmaking, and create your lobby".

Reggie would go on to describe that the smartphone integration will be of particular importance when the Switch is used in online multiplayer scenarios, as there is no microphone or 3.5mm jack on the controller 

It's estimated that two billion people around the world own a smartphone, allowing these features to be something that a large portion of consumers can utilize. Though, it's not accessibility that's causing a stir among gamers.

This isn't the first time that a console manufacturer has invested in smartphone integration. It wasn't long ago that Microsoft introduced Xbox One Smartglass shortly after the launch of the Xbox One. Although considered a novel idea, in practice it was cumbersome. It was common to experience lag during input and initial connection. It would also malfunction regularly during use, requiring the user to reboot the software to correct the issue. Most users gave up on the app altogether despite its proposed benefits for menu navigation and communication.

The Switch might not suffer from these technological problems, but it will certainly have to deal with quality of life issues. The moment you have to pull out your Smartphone and use it as part of the experience you're introducing additional complexity; that's another device to worry about and another battery being drained.

Also, how many consumers regularly use their smartphone for other things while they're gaming, whether it's for news or chatting with friends? Having your smartphone preoccupied with playing voice chat and serving as an interface for vital console interactions means you'll have to minimize the app to use other smartphone functionality, preventing access to Switch features in the process.

To make matters worse, Nintendo will be transitioning to a mandatory paid subscription model later this year after a short free introductory period. Nintendo has already shared what the service will gate access to, as described in the chart below.

Notice that online lobby & voice chat is only available to service subscribers. This is the proposed smartphone functionality. Yes, you'll be paying a premium to use what many gamers are already saying they don't want.

Nintendo says that it doesn't plan to have the app ready until a few months after launch. Given the backlash seen on social media and forums it's now facing a very different reality than it anticipated; what it saw as investment in ambition may prove disastrous. At this point it'll be important for the company to showcase the feature and further explain its online multiplayer structure to cut the growing speculation that's effectively engulfed Switch discussion this week.


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