The curtains have lifted on CES 2026, revealing the latest masterpiece from Sony-Honda Mobility, the Afeela Prototype 2026. The revamped electric vehicle is a testament to innovation, boasting enhanced spatial flexibility and accessibility that redefine the driving experience. In the new Afeela Prototype, sleek, futuristic design meets cutting-edge technology, setting the stage for a new era in mobility.
Sony unveils new Afeela prototype at CES 2026
Sony Honda Mobility has just unveiled the Afeela Prototype 2026, an electric SUV concept in a solo inaugural press conference at CES 2026 in Las Vegas. With roots in the Afeela 1, the new model’s proportions and scale will echo the iconic Vision-S 02 Concept. It’s expected to hit the US market as early as 2028.
Afeela 1 is the brainchild of Sony’s electric car ambitions, which date back to CES 2020. The brand’s first production vehicle is all set to hit the US market later this year. Afeela 1 redefines mobility by merging cutting-edge software and hardware to craft an intelligent driving experience.
Its Advanced Driver Assistance Systems (ADAS) make driving secure and stress-free, while the car’s interactive personal agent facilitates effortless communication. The cabin boasts a premium sound system and tailored displays, allowing occupants to stream their favorite apps and channels.
Getting future owners excited about the Afeela Prototype 2026, Sony promised to equip the upcoming Afeela models with PlayStation Remote Play. Passengers will be able to stream console games directly on the vehicle with a data connection and a DualSense controller.
In the press conference, Sony further discussed the Afeela Co-Creator program, which lets content partners design custom experiences for the car. From dynamic wallpapers, instrument cluster themes, ambient lighting, motor sounds, and dashboard apps, owners will be able to tailor the car’s digital vibe via a smartphone app. The initial fruits of the Co-Creator program include custom themes and e-motor sounds inspired by Astro Bot and Gran Turismo.
Furthermore, music will take center stage in Afeela’s personalization play. Utilizing Sony’s Co-Creation program, artists will be able to craft custom sound profiles, making driving a more immersive experience.
Originally reported by Sibanee Gogoi on Mandatory.
