Despite the fact that we're moving closer and closer to a digital future, Microsoft recognizes that a lot of gamers like to have a tangible product to call their own: a fancy steelbook case to put on the shelf or simply a disc to hold and rest easily knowing it's their's forever.
In an interview with OXM, Xbox Live product manager Pav Bhardwaj shared why he thinks boxed games aren't going anywhere, arguing that there's room for both physical and digital content on Xbox One.
I don’t genuinely believe that there will be more digital and less physical product. I actually think the entire market will grow. I think there’s room for both – there’s a certain type of customer who really wants a physical product, because who doesn’t want those steelbook limited editions? I think everybody wants those. And there’s a certain kind of customer who will also want the digital.
So I think there’s room for both, and it’s our job to grow with the entire industry going forward, and offer people who want a certain product a certain way, that particular product in that way, and for people who want a physical product, to carry on buying that.
Do you agree with Bhardwaj? Will physical and digital games be able to coexist peacefully for years to come? Share your thoughts in the comments below.
[OXM]
