TikTok Butter Board Viral Explainer

Butter Boards TikTok Trend Explained: Why Are People Smearing Butter on Boards?

TikTok butter boards are the latest food fad to sweep the social media platform. It’s a simple and cheaper alternative to the venerable charcuterie board, which has taken off due to its relatively humble price tag. In a time where meat and cheese are skyrocketing in price, they’re the perfect solution for those who want to partake in casual communal dining without breaking the bank.

Why are butter boards so popular on TikTok?

@justine_snacksI like this one idk I’m in a silly goofy butter mood

♬ original sound – speed songs

While chef Joshua McFadden created the concept in his 2017 book, Six Season: A New Way With Vegetables, the recent TikTok sensation is due to food blogger Justine Doiron. She posted her viral take on the concept on TikTok and Instragram and later showed it off on Good Morning America.

The butter board is appealing because, like a charcuterie board, it’s a versatile concept. It’s easy to prepare a tasty snack for a crowd, and butter goes with pretty much anything. You can make your butter board sweet, savory, or salty, and the only extra thing you need is a good loaf of bread to spread it on.

Unlike some other TikTok food fads, butter boards are relatively harmless. Of course, you shouldn’t start ordering them online (please don’t buy dairy products online). However, making your own should be a reasonably hazard-free experience.

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