Mattel Announces Gamer Barbie

January 29, 2016

The big news at Mattel this week is its introduction of a wide range of new Barbie dolls. Although a lot of the attention has been placed on the various shapes and sizes of the new Barbie cast, its Game Developer Barbie might just be the most surprising of the bunch.

The upcoming Game Developer Barbie comes equipped with a gaming headset, laptop, eyeglasses, and all. Arriving this Summer, Mattel is hoping it'll appeal to the growing number of young girls who enjoy video games.

Although Mattel has put in the work to make the Game Developer Barbie a detailed piece, it's missing a proper gaming device. The package comes with a laptop on a stand, and that's all. There's no gaming controller or Alienware PC. It is assumed that this Barbie is a Farmville addict who programs on an Apple Macbook.

Nonetheless, it's a far cry from the origins of Barbie, and maybe, just maybe, could help introduce more young people to game development.

Although Jonathan Leack began covering the gaming industry in 2009, his earliest roots date back to 2004 when he wrote his first of many reviews to come. Equipped with a B.S. in Computer Information Systems and several information technology certifications, he provides a unique perspective that is technological and business conscious. Having acquired the role of Executive Editor in 2016, his mission is to make GameRevolution a gaming site that thoughtfully considers the consumer perspective, and has a knowledgeable presence of PC gaming, console, hardware, and eSports coverage.

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