Entering November, the Xbox One has been outselling the PS4 in North America for four months in a row. Although many were hopeful that this would continue into 2017, the streak has officially come to an end.
NPD Group's November 2016 results are in, and as expected hardware sales surged during the month. Although the specific figures aren't publicly available, Microsoft made no mention of being the top-selling console for the month, something it has been very outspoken about during every month it has "won". Combined with preliminary data showing the PS4 on top, this effectively confirms that the PS4 won the Black Friday 2016 war.
Microsoft's statements reads:
A victory month typically reads like this (October example):
Note also that the statement makes no mention of YoY growth. This is particularly surprising given the Xbox One S's recent momentum. Part of this can be faulted on the Xbox One undergoing significant price drops early in its life cycle, reducing the perceived value of subsequent price drops.
Although certainly a disappointment for Microsoft, retailer data as well as anecdotes indicate that it performed admirably during the month, due in-part to a wide SKU selection that included bundles sold at under $230. Few expected it to win when stacked against not only a $250 PS4 but its brand new PS4 Pro.
As we learned at PlayStation Experience, Microsoft has a tough year ahead that will end on a strong note with the release of Project Scorpio. Its big hitters will include Halo Wars 2, Cuphead, Crackdown 3, Sea of Thieves, Scalebound, State of Decay 2, Below, and Ashen, among currently unannounced titles.
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