So your company is the leading service in internet bandwidth usage around the globe. You've got millions of subscribers with money coming in every month. What you want to do next is rename your company to something completely stupid and unremarkable.
No, that's not what you want to do. Thank God, Netflix CEO Reed Hastings discovered this in a dream or something. Netflix announced this morning that it won't split into two services, it won't be dumb, and it'll continue to welcome checks made out to Netflix.
I'm sure the stock market helped the company make this decision, but I'd like to think that common sense played a part as well. Hastings wrote via official blog this morning:
It is clear that for many of our members two websites would make things difficult, so we are going to keep Netflix as one place to go for streaming and DVD. This means no change: one website, one account, one password… in other words, no Qwikster.
As it should be. It's not yet known whether video games by mail will make its way out of the Qwikster plan and into Netflix.