Unwanted gaming socks can be traded for store credit at GAME UK

In what is surely one of the stranger stories starting off 2020, you can now trade in those unwanted gaming socks you may have gotten at Christmas for some much more useful store credit at GAME.

ALSO: Classic British video games given royal stamp of approval thanks to new stamp collections

UK video game retailer GAME has announced its first-ever New Year Sock Swap. The concept is pretty simple: according to GAME, more than 25% of the British public list socks as their least-desired Christmas present. £5 billion ($6.55 billion / €5.89 billion) is wasted every year on unwanted Christmas presents, and GAME wants to do something about that.

If you’re trading in anything else as you usually would, you’ll score an extra £2 of store credit for games and an extra £15 of store credit for tablets, phones, and consoles when you throw in a pair of gaming socks.

It must be emphasized that the socks need to be new and unworn, so there’s no getting rid of your ratty old socks in this offer. The collected socks will be donated to various homeless charities throughout Britain once the New Year Sock Swap is over.

There’s no information on when this event ends, but I don’t imagine it lasting for very long. Visit your nearest GAME retailer for details.