UK video game retailer GAME has announced its first-ever New Year Sock Swap. The concept is pretty simple: according to GAME, more than 25% of the British public list socks as their least-desired Christmas present. £5 billion ($6.55 billion / €5.89 billion) is wasted every year on unwanted Christmas presents, and GAME wants to do something about that.
If you’re trading in anything else as you usually would, you’ll score an extra £2 of store credit for games and an extra £15 of store credit for tablets, phones, and consoles when you throw in a pair of gaming socks.
It must be emphasized that the socks need to be new and unworn, so there’s no getting rid of your ratty old socks in this offer. The collected socks will be donated to various homeless charities throughout Britain once the New Year Sock Swap is over.
There’s no information on when this event ends, but I don’t imagine it lasting for very long. Visit your nearest GAME retailer for details.