Spotify, one of the most popular music streaming platforms in the world, is reportedly going to increase its prices in the United States in 2026. This comes shortly after the platform increased its pricing in other regions across the world. Moreover, the price increase in the United States could bring forth a huge bump in Spotify’s income.
Spotify is planning to raise subscription prices in the US in 2026, report suggests
A recent report indicates that Spotify will increase its prices in the United States in 2026.
According to the Financial Times, this change is expected to arrive within the first quarter of the new year. Moreover, this increase will be the first from the service in the country since July 2024. The move comes after Spotify already increased its pricing for several regions across the globe. This included Switzerland, Australia, and the United Kingdom, among others.
The current subscription cost for Spotify in the United States stands at $11.99 a month. When the service originally launched, it cost $9.99 per month. Notably, the increase over a timeframe of 14 years has been minimal.
Sources have not confirmed anything about the new pricing. However, JPMorgan experts state that even a $1-per-month price increase would bring the company a projected $500 million a year in revenue. This would mean a huge deal for the platform, whose pricing has remained lower than most of its contemporary services.
Moreover, the outlet’s report states that major record labels have been urging Spotify and other music streaming platforms to raise subscription prices to adjust for inflation. For instance, the subscription prices for services like Netflix and HBO Max have increased substantially over the years.
Perhaps Spotify’s latest move will also allow it to better compensate the artists who rely on the streams from the service.
The report comes after Daniel Ek, the founder of the service, stepped down from the post of CEO. Gustav Söderström, the current Co-President and Chief Product and Technology Officer at Spotify, and Alex Norström, Co-President and Chief Business Officer, will take over the post as co-CEOs.
Recently, Norström also commented on the latest update about Spotify increasing its prices in the US. He told Financial Times, “We will act when the time is right for each specific market, and we’ll do it at the appropriate price based on those market dynamics.”
Originally reported by Sourav Chakraborty on Mandatory.
