KitKat has taken a unique approach to tackle the viral 12-ton chocolate heist. The incident has sparked a wave of reactions online, with many brands joining in on the conversation. The company is now launching a “Stolen KitKat Tracker” online to ensure that those responsible are brought to justice.
KitKat seeks help from customers with online tracker after 12-ton heist
KitKat is turning to its fans for help after a daring 12-ton chocolate heist in Europe. Thieves made off with 413,793 KitKat bars, including limited-edition Formula 1-themed chocolates, from a truck traveling from Italy to Poland.
KitKat’s parent company, Nestlé, has now launched a “Stolen KitKat Tracker” to identify and recover the missing treats. The stolen bars are identifiable by a unique 8-digit batch code printed on the packaging. Buyers can enter the code into the Stolen KitKat Tracker to check if the chocolate is part of the missing shipment. If a match is found, customers have been asked to alert KitKat and provide more information to help track down the stolen chocolates.
“Just to clarify, this is not a stunt, or an April Fool’s joke,” KitKat assured on X (formerly Twitter). “Someone really stole 12 tonnes of KitKats. And we really want to know where they’ve gone.”
“We’ve always encouraged people to have a break with KITKAT—but it seems thieves have taken the message too literally and made a break with more than 12 tonnes of our chocolate,” a KitKat spokesperson stated.
However, KitKat’s appeal on X has sparked a wave of humorous reactions from fans, with many struggling to take the news seriously. “Im cracking up .. and am now totally unsure if its real or not – thanks for the funnies,” wrote an X user. “What if I reallllllllyyyyyyy needed a break?” joked another. “So it’s not April fool’s joke?” read yet another comment.
As for the latest updates, Nestlé confirmed on Wednesday that the truck and KitKats are still missing. Investigations are ongoing in collaboration with local authorities and supply chain partners. The company suspects the stolen goods might end up in unofficial European markets.
Originally reported by Sibanee Gogoi on Mandatory.
