Sony has been absolutely dominating this console generation, outpacing Microsoft's Xbox One with an amazingly popular gaming device whose sales have now surpassed 18 million. Right now, PlayStation 4 looks like an unstoppable beast, but if the unpredictability of this industry has taught us anything, it's that the fight for first place is far from over.
Microsoft is a proud company who isn't willing to settle for second place, so expect to see the Xbox manufacturer use every trick up its sleeve to knock Sony off its gaming pedestal. How can the Big M pull off such a feat? Here are ten ways to turn the tide.
What must Microsoft do to achieve this seemingly insurmountable task?