LEGO is officially stepping into the future of interactive play with the launch of its next-generation Smart Play technology. The new technology is designed to make physical builds feel more alive than ever. The new system blends traditional brick building with real-time digital effects, creating a hybrid experience that reacts instantly to how fans build, move, and play.
LEGO introducing new tech that brings builds to life
According to details shared by LEGO, the Smart Play platform introduces intelligent elements, often referred to as “smart bricks,” that can sense motion, connection, and interaction. These components work alongside a companion digital interface to trigger lighting, sound, and visual responses as builders engage with their creations. Instead of simply displaying a finished model, Smart Play sets evolve dynamically as play unfolds.
As reported by Dexerto, the technology focuses on real-time feedback. For example, attaching specific bricks, activating features, or moving a build can immediately spark animations or effects, reinforcing cause-and-effect learning. This approach keeps the tactile joy of LEGO intact. It also adds a responsive layer that feels closer to video games without replacing hands-on creativity.
LEGO has emphasized that Smart Play is not about screens taking over the experience. Instead, the digital layer exists to support imagination, storytelling, and experimentation. Builders still start with physical construction, but their choices now shape how the set behaves and responds. The result is a more immersive form of play that encourages problem-solving, creativity, and exploration.
Another key focus of the Smart Play system is adaptability. Sets are designed to grow with the player, unlocking new interactions as builds become more complex. This modular approach allows LEGO to expand the platform across multiple themes and play sets, ensuring long-term replay value rather than being a one-off novelty.
With Smart Play, LEGO signals a clear shift toward blending classic brick-building with modern technology in a thoughtful way. By enhancing and not replacing the core building experience, LEGO’s smart bricks and connected play sets aim to redefine how creativity, learning, and play intersect in the next generation of LEGO products.
Originally reported by Viha Shah on Mandatory.
