Sony Kicks Off New Kevin Butler Campaign

August 30, 2011

The "It Only Does Everything" campaign was Sony's most successful ad since the PS3 launched back in 2006. And although anything would be better than creepy crying babies, the success was mostly due to the Flavor Flav of PlayStation, Kevin Butler. His antics amused, his words of wisdom resonated – the VP of nearly everything entertained with each commercial and appearance.

It's really no surprise that after leaving his post as VP at PlayStation for a more lucrative role as President of Economy Flooring, that SCEA President, Jack Tretton, would try to woo him back. And woo he did. Wooed Kevin Butler across a pond via waverunner, flaming crossbow in hand, only to no-look flaming crossbow shoot and ignite a sign to reveal Sony's new ad slogan: Long Live Play.

Epic, I know.

Upcoming Releases

Homeworld 3

Tactical, beautiful, and wholly unique, the GOTY-winning sci-fi RTS returns with Homeworld 3. Assume control and battle through fleet combat in dazzling, fully 3D space while the award-winning story unfolds on a galactic scale.

Monday

Senua’s Saga: Hellblade II

The sequel to the award winning Hellblade: Senua’s Sacrifice, Senua returns in a brutal journey of survival through the myth and torment of Viking Iceland. Intent on saving those who have fallen victim to the horrors of tyranny, Senua faces a battle of overcoming the darkness within and without.

May 21

Elden Ring: Shadow of the Erdtree

An expansion to Elden Ring setting players on a new adventure in the Lands Between.

June 21

Everwild

Inspired by the beauty of the natural world around us, Everwild is a brand-new game in development from Rare where unique and unforgettable experiences await in a natural and magical world. Play as an Eternal as you explore and build bonds with the world around you.

2024