Starbucks just released a brand new Bearista coffee cup, and the product has already entered the resale market within days. With Starbucks limiting the supply of these bear-shaped cups, the prices on online resale markets have soared. This holiday season drop from Starbucks caused the coffee shop chain to face quite a lot of backlash, as frustrated customers vented online.
Starbucks’ new holiday cup reselling on eBay for higher prices after sell-out drama
In a series of social media posts, Starbucks promoted their latest holiday season merchandise drop.
In one Instagram post captioned, “Who’s getting a Bearista cup on 11/6 lmk,” a barista can be seen pouring coffee into a new Bearista Cold Cup. However, there are claims by many fans online that some stores received only two cups for sale.
As a result, the Bearista cup, originally priced at $22.95, is now selling on online markets like eBay for over $360.
A fan on Reddit alleged that store employees bought the cups off the shelves before the store opened. After the cups went out of stock everywhere, fans stormed the comments of Starbucks’ posts on Instagram. One customer wrote, “Should’ve been one per customer, and must have the app to buy and verify you already got one so you can’t mass buy!”
While the brand continues to promote their prep for the holiday season on social media, fans who missed out on getting their hands on the Bearista Cold Cup are still leaving comments on newer posts. One fan commented, “No posting until announcement of bear cup restock,” while another wrote, “Sooooo no news on the bear cup then…”
In a statement to PEOPLE, Starbucks apologized to customers, saying, “The excitement for our merchandise exceeded even our biggest expectations, and despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast.” They also reassured fans that there will be more merchandise coming this holiday season.
Originally reported by Elton Fernandes on Mandatory.
