PC peripheral maker Logitech has announced plans to acquire Blue, the company behind some of the best bang for your buck microphones commonly used in the YouTube/Twitch space. They bought ASTRO Gaming in a deal worth $85 million just last year.
Announcing their partnership on July 30, the press release even goes so far as to suggest that big-name musical artists like Imagine Dragons and Bob Dylan use the Blue line of microphones, too. So even those without common knowledge of their favorite YouTuber’s setup will know Blue Microphones put out some quality goods.
The acquisition in undeniably Logitech’s way of staying relevant in more professional tech spaces given the popularity of Blue products like the Yeti and Snowball microphones in the content creation space. These low-cost microphones are very common choices for streamers and YouTubers hoping to sound their best on a budget.
— Logitech (@Logitech) July 31, 2018
Logitech’s CEO, Bracken Darrell, said: “Logitech’s acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people’s passions (from music to blogging) to life.”
And it makes sense. Logitech’s line of webcams — specifically the C920 HD Pro — has been a popular choice for budding streamers and a frequent recommendation across tech channels (it’s also very cheap when the right sale rolls around). But with more sophisticated all-in-one products — like the Razer Kiyo Pro which incorporates a light ring for easy facial lighting — Logitech might feel the need to step up their game to remain relevant.
We don’t know for sure how much Logitech might have paid for the privilege of getting Blue Microphones on the books, or what exactly it will mean for consumers going forward, but the joining of two prolific companies in their respective fields isn’t something to be ignored. You can read Blue Microphones’ take on the story here.